The 28-Day Real Estate Agent Content Playbook

The 28-Day Real Estate Agent Content Playbook gives you four weeks of strategic social media content ideas created specifically for realtors who want to build trust, stay top of mind, and turn their expertise into content people actually want to follow.

Each day tells you what to post, how to hook your audience, what to film, what to talk about, and how to encourage potential buyers and sellers to take action.

WHAT'S INSIDE

• 28 strategic real estate content ideas

• Scroll-stopping hooks for every post

• 4 videos every week

• 3 carousels every week

• Four real estate-specific content pillars

• What-to-film instructions

• Talking points to make filming easier

• Calls to action for every post

• Hook bank for creating even more content

• CTA bank for comments, saves, shares + inquiries

• B-roll shot list

• Content batching guide

MADE FOR REAL ESTATE AGENTS WHO...

• Never know what to post beyond listings and open houses

• Spend too much time trying to come up with content ideas

• Want their social media to feel more strategic

• Want potential clients to see them as the local real estate expert

• Want to show more personality and build trust online

• Need a content plan they can actually follow

• Want to stay top of mind with future buyers and sellers

No generic “just sold” graphics or random motivational quotes. Every idea is built around the questions, concerns, and decisions real buyers and sellers are already thinking about.

The plan follows the same four content pillars and posting schedule every week, so once you learn the system, creating content gets easier. You’ll know what type of content you’re posting each day while still having a fresh idea, hook, and angle to work from.

Open your playbook. Pick the day’s content. Make it yours. Post.