FEATURED PROJECT | Social Media Management + Content Creation
Cardinal Farms
Building Community Around a Local Farm through Social Media
347K
Impressions in 4 Months
16.4K
Engagements in 4 Months
+52%
Follower Growth in 4 Months
Cardinal Farms is a family-owned local farm raising pasture-raised meats with an emphasis on transparency, ethical farming practices, and connecting customers with where their food comes from. That gave us something most brands can’t manufacture: an abundance of real stories happening every day.
Our content takes audiences onto the farm, combining educational videos about farming and food with animals, products, behind-the-scenes moments, and the personalities of the farmers themselves. Rather than simply promoting what Cardinal Farms sells, we show people the work, values, and people behind it.
This approach has helped steadily increase views and engagement while giving the community more opportunities to discover the farm, learn from it, and feel connected to the people producing their food.
Results from our first four months together
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Generated more than 347,000 impressions across Facebook and Instagram
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Earned more than 16,400 engagements across social content
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Increased the combined audience by 52%, reaching nearly 3,500 followers
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Generated more than 11,500 Instagram engagements
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Increased Instagram engagement to more than 20 times the previous reporting period
EDUCATIONAL CONTENT
Educational videos give customers a behind-the-scenes look at life on the farm while answering common questions about growing practices, seasonal produce, and local agriculture. By teaching first, Cardinal Farms establishes credibility and creates a deeper appreciation for where food comes from.
PRODUCT FEATURES
Product-focused content showcases the quality, freshness, and variety available at the farm. Whether featuring seasonal harvests, homemade goods, or customer favorites, these videos help customers discover new products and encourage visits to the farm.
HUMOR & SKITS
Lighthearted skits and humorous content bring personality to the brand and make the farm more approachable. By entertaining audiences while showcasing everyday farm life, this content increases shareability, strengthens community connection, and increases reach.
