FEATURED PROJECT | Social Media Management + Content Creation
Ashley Neely Design
Building a Digital Portfolio on Social Media for an Interior Designer
25.7K
Impressions in 3 Weeks
614
Engagements in 3 Weeks
+73%
Instagram Profile Views
Ashley Neely Design is a boutique interior design studio creating thoughtful, timeless spaces throughout Southeast Michigan. Ashley already had Facebook and Instagram when we began working together, but rarely posted and wanted her social presence to better reflect the quality, expertise, and aesthetic of her actual design work.
We approached her social media as an extension of her portfolio, combining polished project imagery with interior design education, designer tips, and behind-the-scenes content from active projects and construction sites. We also launched new TikTok and YouTube channels to bring her work to additional platforms.
The result is a more active digital portfolio that not only showcases finished spaces but also demonstrates the expertise and decision-making behind them. Since then, Ashley has seen increased social media leads and renewed excitement around sharing her work online.
Results from our first three weeks together
-
Generated more than 25,700 impressions across Facebook, Instagram, TikTok, and YouTube
-
Earned more than 600 engagements across social platforms
-
Increased Instagram profile views by 73%
-
Launched content on TikTok and YouTube, generating more than 13,800 combined impressions on the two platforms
-
Generated more than 10,500 YouTube impressions after introducing the brand to the platform
EDUCATIONAL CONTENT
Educational videos simplify the world of interior design by sharing practical tips, design principles, and common mistakes to avoid. By providing valuable insights, this content builds trust and positions Ashley as an expert clients can confidently turn to for their home.
BEHIND THE SCENES
Behind-the-scenes content gives audiences an inside look at what goes into creating beautiful spaces. From construction site visits and design decisions to material selections and installations, this content builds credibility and helps clients appreciate the value of professional design.
HUMOR & SKITS
Humorous and relatable content brings personality to the brand while making interior design feel approachable and fun. By balancing expertise with entertainment, this content increases shareability, builds genuine connections, and creates a memorable brand that people enjoy following.
