FEATURED PROJECT | Social Media Management + Content Creation
Alex Synclair
Launching an Artist’s Social Media Presence From Scratch
39.8K
Impressions in 2 Months
1.7K
Engagements in 2 Months
264
New Followers
Alex Synclair is a Metro Detroit indie singer-songwriter building his identity as an independent artist through original music and personal storytelling. When we began working together, Alex was undergoing a complete rebrand, which meant his social platforms needed to be rebuilt from scratch around his new artist identity.
We developed content that went beyond simply promoting songs, blending original music and covers with creative skits, performances, personal stories, and behind-the-scenes glimpses into his creative process. The goal was to give people multiple ways to discover Alex while allowing his personality to become as recognizable as his music.
Starting with brand-new accounts, we established a foundation across his social platforms and gave Alex a repeatable approach he could continue using independently to share his music and build his audience.
Results from our first two months together
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Generated nearly 40,000 impressions across four brand-new social accounts
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Gained 264 new followers while establishing Alex’s new artist identity
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Earned approximately 1,700 engagements across social content
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Generated more than 19,000 YouTube views and gained 55 subscribers
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Generated more than 10,000 TikTok views and nearly 800 engagements
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Reached more than 4,600 unique users on Instagram while driving over 200 profile visits
ORIGINAL MUSIC & COVERS
Performance videos blend original music with familiar covers to grow an audience while showcasing artistic talent. Covers introduce the artist to new listeners through songs they already know, while original performances establish a unique identity and turning first-time viewers into long-term fans.
PERSONAL STORYTELLING CONTENT
Sharing stories about the creative process, personal experiences, and everyday life allows listeners to connect with the artist on a deeper level. This content builds authenticity, strengthens emotional connection, and gives people a reason to invest beyond the music itself.
HUMOR & SKITS
By balancing music with relatable content, skits increase reach and shareability, help new audiences connect beyond the songs, and showcase Alex's personality to create a memorable personal brand.
